TeacherBoards is part of a PLC and specialises in a comprehensive range of teaching and presentation equipment and has significantly evolved as a business over time. This evolution left them with a brand identity that no longer reflected their offer. Lee Horton, Chief Executive, explains how they worked with Morgan Agency to create a whole new brand identity.
What projects have you worked on with Morgan Agency?
Morgan Agency helped us to develop a new brand identity and used it to design a new website and product catalogue, among other things.
Why did you choose to work with Morgan Agency?
We invited three companies in and gave them a brief to refresh our brand and asked how they would approach it and looked at their previous branding work. Following that process, we felt Morgan Agency was best placed to provide the service as well as being easy to work with.
What did you think of the Brand Insight and Expression approach?
We sometimes found the rebrand process challenging but Morgan Agency helped us to articulate what we wanted. Once this had happened, the process sped up and had a very positive outcome.
What kind of response has the new brand had?
We’ve had very positive responses to the new brand – both from staff within the business and external customers. People have commented on it without being prompted which is a good sign. We’re now looking at how to drive the new look forward.
Would you recommend working with Morgan Agency?
We definitely would – everyone at Morgan Agency has been great to work with.