Study Links is an organisation that offers support, advice and practical help to international students studying in the UK. Although they had been through a rebrand with a different agency fairly recently, they felt it didn’t reflect them as a company. Ailie Fan, overseas liaison officer, explains…
What projects have you worked on with Morgan Agency?
We went through a comprehensive rebranding process which started with a brand workshop, followed by the creation of new logo options, brand styles, and tone of voice. The new look has been applied to a new website, brochures, exhibition stands, stationery, newsletters, email templates, the office – all of our marketing materials.
Why did you choose to work with Morgan Agency?
Of all the agencies we saw, we were most impressed with Morgan Agency’s portfolio – the brands they had created for other organisations. They had experience in our industry and they understood us and our market. We’re a young team and that didn’t come across in anything the other design companies showed us.
What did you think of the Brand Insight and Expression approach?
It was amazing. We couldn’t articulate what it was that we wanted but the process brought us together as a team to produce some concise ideas. The workshop was both professional and good fun, a real breath of fresh air.
What did Morgan Agency bring to the project?
Morgan Agency managed to articulate what we felt but couldn’t express. At Study Links, none of us are designers so Morgan Agency really helped with the visual side of things and their knowledge of brands. We had never considered who to focus our brand on and Morgan Agency turned all our thoughts on their head and gave us a new direction for the brand.
How do you feel about the new brand?
It’s totally us and we are proud to show it to everyone. We love it so much that we are redesigning the whole office in our new colours. We’re looking forward to the official launch in January.
Would you recommend working with Morgan Agency?
We would and we already have! I just want to say a huge thank you to the team – we couldn’t have asked for more from you.